Newsletter service / Blog content
A newsletter / blog can be a valuable part of your client relationship strategy.
Why offer a newsletter or blog?
Providing current and prospective clients with news and information relevant to their commercial and/or personal lives, can be mutually beneficial for you and your clients. The provision of a newsletter or blog can be a valuable component of your client relationship / marketing strategy, which enables you to:
- stay in touch with your clients throughout the year, maintaining top of mind awareness of your services
- remind clients of key dates / deadlines affecting their commercial interests and / or personal lives
- generate new business and inform clients of your firm’s current / new services
- increase traffic to your website through regularly updated and searchable content
Research reveals that it can cost over 5 times more to win new clients than to retain the ones you have. It goes without saying that to grow your business, and to address client churn you need to acquire new clients, however, the business of current clients is vital to the stability of a business and to fund its growth. In the service industry, where the quality of the service and support provided are key drivers, investing in the client relationship is essential.
As intimated above, providing clients with timely and useful information using a newsletter or blog can be a strategic part of your investment in client relations.
Why offer a newsletter or blog?
- stay in touch with your clients throughout the year, maintaining top of mind awareness of your services
- remind clients of key dates / deadlines affecting their commercial interests and / or personal lives
- generate new business and inform clients of your firm’s current / new services
- increase traffic to your website through regularly updated and searchable content
Service overview
2025 Editions: February 12 / May 12 / August 11 / November 10
Subscription Options
1-MS Word , 2-Text Only,
3-Read Only
- Options 1 and 2 come with four main articles, one additional/alternative article, and two snippets
- Option 3 has four articles (does not include the additional article) and two snippets
- Option 2 does not include images
- Option 3 images are only included as part of the PDF (i.e. not available separately)
All articles are approximately 500 words each, and news snippets of between 180-240 words each.
Subscription Options
- Options 1 and 2 come with the four articles and two snippets used in the newsletter template, plus one additional / alternative article
- Option 3 has four articles and two snippets (does not include the additional article)
- Option 2 does not include the images used to format the newsletter template
- Option 3 images are included as part of the Read Only PDF format (i.e. not available separately)
1. MS Word
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Newsletter template in MS Word, preformatted ready to use
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Template can be edited
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4 articles 2 Snippets
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1 Additional/ alternative article
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Images (files available)
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All Personalisation options apply
2. Text Only
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Newsletter content is provided as Text Only for you to format
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N/A
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4 articles & 2 snippets
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1 Additional article
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x
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N/A
3. Read Only (PDF)
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Newsletter provided as a PDF document ready to use
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x
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4 articles, 2 snippets
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x
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Images in PDF (not files)
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Standard Personalisation only
[Subscription fees above are for a one year subscription, excluding GST ]
Subscription Details
Select the heading below for more detailed information on subscriptions options 1- 3 above.

The Microsoft (MS) Word version of the newsletter comes as a four page A4 Word document. This Standard A4 template is formatted ready for printing as a paper or PDF document. Using the Standard A4 template provided, you can add your letterhead, business updates, additional content and graphics specific to your firm. The MS Word option is the one the majority of subscribers choose.
✓ This option contains the following:- four articles and two news snippets
- an image for each of the four articles and two snippets
- a fifth article, which can be used to as an alternative to replace one of the four articles in the Standard A4 template, or as additional content
- both Standard and Advanced personalisation can be added to the MS Word option
✓ Included in this option: all five articles and two news snippets (no images included).
Although no example of the Text Only option is applicable, the Web Version Example below gives a sample of the articles and snippets content, as well as how it might be formatted for a web newsletter.
Personalisation: If you wish to have your firm’s header/footer inserted into the PDF, select the Standard personalisation option when completing your subscription form. Advanced personalisation, which includes changing the content of the newsletter is not available for the Read Only option.
✓ This options includes:- the four articles and two snippets that make up the Standard A4 newsletter, and
- images for articles and news snippets as part of the PDF document (i.e. cannot be supplied separately).
Personalisation

Standard personalisation (header/footer)
- The newsletter can be personalised with the header/footer you supply added. You can select this additional option (set fee) as part of your subscription.
- If the header/footer to be inserted requires additional design work, the Advanced personalisation (hourly rate) may apply.
- Standard personalisation can be selected for options 1 and 3 above.
Advanced personalisation
- Advanced personalisation is charged at an hourly rate and can include: changing the articles or layout of the newsletter and adding additional content.
- You do not need to select Advanced Personalisation as a subscription option, as it is typically accessed as required.
- Advanced personalisation is not available for the Read Only (option 3) above.
Subscription & Examples
Subscription Information & Form
Newsletter Examples
To subscribe for the Accountants or Legal Newsletter – click on the applicable ‘Subscription Info & Form” section below to download the PDF, which contains a subscription form and information on the options available and fees, or alternatively you can use the Online Subscription web form.
Accountants Client Newsletter
Newsletter Examples
For additional examples of the Accountants newsletter please contact info@artinianconsulting.co.nz
In addition to the PDF download forms above, you can also subscribe using the online subscription webform below.
2025 Accountants newsletter topics
When errors are made – advice on dealing with errors made on tax compliance returns, how adjustments are handled by Inland Revenue, and the benefits of voluntary disclosure.
Effective decision making – outlines some of the common elements of effective business decision making needed to navigate change and achieve sustainable growth in today’s business environment.
PAYE and personal grievances – how to ensure payments for personal grievances are handled correctly so they meet the definition of compensation not income, and hence are non-taxable.
When is a motor vehicle subject to FBT? – a brief review of the three broad classifications of motor vehicle under the FBT regime, and how these can be applied.
Charities review – considers Inland Revenue’s issue paper ‘Taxation and the not-for-profit sector’, making comment on some of the principles at stake and charitable operations being scrutinised.
Navigating insurance proceeds and tax – provides guidelines on the tax treatment of insurance proceeds received, whether from a fire, natural disaster or equipment failure claim, so that the appropriate tax treatment is applied.
Tax pooling – outlines a common scenario tax pooling looks to address and explains how it works in practice using a business example.
Trust disclosure review – comments on Inland Revenue’s review of the trust disclosure rules and their recommendations to reduce compliance costs for taxpayers.
The August edition is due out 11/08/25
The November edition is due out 10/11/25
Topics covered in 2024
Assessing your business’s viability – considers how taking time to look ahead at whether your market/customers will be subject to fundamental change can be important for a business’s long-term viability.
Beware of deemed dividends – outlines the importance of understanding what is a dividend, with reference to relevant legislation and Inland Revenue decisions.
De facto relationship or not? – relates the outcome and circumstances of an unusual Taxation Review Authority case, in which a Working for Families Tax Credit was exploited.
Trust Disclosure regime – gives highlights from Inland Revenue’s report on insights and statistics from the first year of the trust disclosure rules.
Government reverses interest deductibility limitations – provides an update on the changes enacted to restore the deductibility of mortgage interest on residential investment properties.
Changes to GST for the platform economy – looks into recent legislation passed regarding the GST treatment of services made through an electronic marketplace such as Airbnb or Uber.
GenAI – a leap forward – comments on the rise of AI, and in particular Generative AI, and some of the implications and opportunities this new technology presents.
Automation and accounting – considers options available to businesses to improve the productivity of their finance function through the use of readily available accounting software.
Inland Revenue activity – an overview of Inland Revenue’s increasing activity targeting taxpayer non-compliance and the sectors being targeted in 2024, including results from their hidden economy campaign investigating small liquor stores.
Non-BAU Transactions – looks at the issue of tax treatment of non-business as usual (Non-BAU) transactions in the light of a recent Inland Revenue Technical Decision Summary, with details from the case outlined and insights applied.
Employee Share Schemes – provides a brief overview of the some pros and cons of using an employee share scheme to reward or retain key staff, commenting on some of the more complicated tax implications and shareholder rights involved.
Donating trading stock – what was a temporary tax concession has now become permanent, this article gives background on how this has evolved and what has now been enacted, and highlights an anomaly where donated trading stock is deemed income.
Inland Revenue’s Long-Term Insights Briefing – gives an overview of IR’s proposed topic “Our tax system: Bases and regimes”, exploring the options of raising existing tax rates or introducing new tax policies, as New Zealand looks to meet its future needs.
The depreciable asset – looks into a recently issued IR draft interpretation statement, which provides essential guidance on how to correctly identify what the asset is for depreciation purposes.
The LTC option – provides insights into the use of ‘look through companies’ to distribute capital gains, with the backdrop of IR’s Technical Decision Summary 24/16, which coved the question is this tax avoidance.
Protect your reputation – outlines some steps to consider taking to protect your business’s reputation from being tainted by association, should a business you deal with come into disrepute.
Legal Client Newsletter
Newsletter Examples
For additional examples of the Legal newsletter please contact info@artinianconsulting.co.nz
2025 Legal newsletter topics
Countering foreign interference – presents background and an outline of the Bill that would strengthen our criminal-justice response to foreign interference in New Zealand.
Legislation to make stalking a criminal offence – outlines proposed changes to the Crimes Act and other related Acts, that would provide better protection against stalking.
Offshore renewable energy regime – looks into proposed legislation aimed at giving investors more confidence to invest in offshore renewable energy projects.
Gene technology laws to be modernised – outlines legislation that would replace parts of the HSNO Act that regulate GMOs, with a more enabling regulatory system.
Reducing barriers to new medicines – covers proposed amendments to the Medicines Act that would speed up access to medicines not previously available in New Zealand.
Termination of employment by agreement – looks at legislation that, if enacted, would enable an employer to negotiate with an employee the termination of their employment without risking triggering a personal grievance.
Right to repair legislation passes first reading – reviews the Members Bill that would amend the Consumers Guarantees Act to require greater commitment from manufacturers to provide repair solutions.
Labour Inspectorate’s nationwide clampdown – provides an overview of operations underway and planned targeting non-compliant employment practices, and the Inspectorate’s investigation and enforcement powers.
The August edition is due out 11/08/25
The November edition is due out 10/11/25
Topics covered in 2024
Foodstuffs’ facial recognition trial – provides background to the trial, the reasons for it, what is planned, and the response from the Office of the Privacy Commissioner.
E-waste and the right to repair – looks into the part extending the life of products can play in reducing e-waste and the use of resources, what European countries are doing, and touches on what’s happening here.
De facto relationship or not? – relates the outcome and circumstances of an unusual Taxation Review Authority case, in which a Working for Families Tax Credit was exploited.
Noisy neighbours – what can you do? – gives a brief outline on what are your rights with regard to ‘excessive noise’ and what recourse you have to address the situation.
Fast-track consenting regime – this article looks into the Fast-track Approvals Bill that would establish a one-stop-shop consenting regime to speed up the approvals process for major infrastructure and develop projects. It outlines how projects would access the regime and the process involved.
Repairs to rental properties not deductible – reviews a technical decision summary issued by Inland Revenue which involved a dispute regarding whether renovation work on a residential rental properties was ordinary repairs and maintenance or improvements (capital in nature). The article presents the facts Inland Revenue considered in coming to their decision.
Gangs Legislation Amendment Bill – summarises four key changes the Bill would introduce, in response to the growth in gang membership and associated crime and public intimidation, to make it harder for gangs to operate and to disincentive membership. Points from the Attorney-General’s report on the Bill’s human rights implications are also included.
Insurance contract law reform – provides an overview of some of the important changes the Government’s Contracts of Insurance Bill would enact to modernise our insurance law and make contracts more readily understandable and fairer for the policyholder.
Residential tenancies amendments – provides background to the Residential Tenancies Amendment Bill and a summary of the key changes proposed, including changes to notice periods for landlords and tenants and a new ‘pet bond’ to incentivise landowners to accept tenants with pets.
Customer and Product Data Bill – looks into the changes proposed that would give consumers greater control over the data held on them and its use, with view to unlocking its potential to create new products and services that benefit consumers and open up markets to increased competition.
Revised Three Strikes sentencing regime – summarises the principle elements of the Three Strikes regime (first enacted in 2010 and repealed by Labour in 2022), and the modifications proposed in the Sentencing (Reinstating Three Strikes) Amendment Bill to revise the previous legislation.
New consent path for OI in Build-To-Rent housing – gives a brief background on the Overseas Investment Act 2005 to provide context for the changes proposed in the Overseas Investment (Build-to-rent and Similar Rental Developments) Amendment Bill, which aims to improve housing supply and the rental market by reducing barriers to overseas investment in large scale rental developments.
Making building more affordable – looks at proposed amendments to the Building Act to open our market to new overseas building materials resulting in more competitively priced products.
Remote participation in courts – gives an overview of amendments enacted to enable more remote participation in court procedures and to improve court backlogs.
Divorce law amended for victims of family violence – outlines key changes aimed at reducing the harm caused by family violence in marriage or civil union relationships.
Changes to Migrant Exploitation Protection Visa – reviews changes enacted to clarify and tighten eligibility for the visa, to better focus it on exploitative behaviour.
FAQ
Which subscription option is best suited for those needing news content for their website/blog?
The short answer is the Text Only option. This option is intended for those who only need to add the newsletter text to their webpage using a web content management system (e.g. WordPress, Joomla) or a webpage builder (e.g. Elementor, Squarespace), to format their newsletter.
Note: the Text Only option does not come with the images included with the MS Word Option. If you wish to have the images you will need to select the Word option.
Can I ask for a topic be covered in the next or an upcoming edition
We are definitely open to topic suggestions! When or whether these are covered will depend on where the authors are up to with their current writing and whether they consider they have the expertise to address the topic. But we will do our best.
Can I add my firm name and logo to the newsletter.
With the MS Word and Web HTML subscription options you can edit the newsletter template to include your header/footer; and any other changes you wish to make. If you would like any of these changes made for you, the Personalisation service can be applied to your subscription – see the Personalisation section above for details.
The Read Only (PDF) subscription option can not be edited to add your own content. However, by adding Standard personalisation to your subscription, your firm name/logo can be added to your newsletter for you – see personalisation details in the subscription form for fees.
Note: Personalisation can be added retrospectively to your subscription, should you need this service subsequent to subscribing, just contact us and this can be added for the remaining editions.
How does the subscription work for a firm with offices in different centres.
The subscription is on a per office basis, hence in theory each office would need to take out a subscription. However, a discount is applied for firms with multiple offices.
Note: for firms with a branch office operating part time in an outlaying or rural area, no additional subscription is required.
Can I subscribe for a part year or one edition only
An annual subscription rate is set to ensure there will be sufficient subscriptions to cover the author’s fees for the year.
Later in the year it is possible to purchase part subscriptions/ individual editions.
Newsletter Service Testimonials
“Your newsletter adds value to the services I provide to my clients ..”
“Thank you for the newsletter which is always of a high standard.”
“.. informative newsletter, also a very useful way of keeping our clients up to date with staffing changes etc.. “
“I have always found the Newsletter to be a great resource.”
Feedback regarding using content to keep blog page up-to-date:
“.. an important factor in improving and maintaining the searchability and freshness of the site.”
Background to Newsletter Service
As manager of a business benchmarking unit at the University of Waikato from 2004 to 2018, Mike was also involved in the production, proofing and delivery of the Client Newsletter Service. Thus ensuring that the continuity of the newsletter’s core purpose and delivery of quality content remained unchanged.
Newsletter Service Testimonials
A wide range of practices, from sole practitioners to nationwide firms utilise the newsletter service each year. Feedback from longstanding subscribers underlines the usefulness of this service and the value their clients place on the articles:
“Your newsletter adds value to the services I provide to my clients ..”
“Thank you for the newsletter which is always of a high standard.”
“.. informative newsletter, also a very useful way of keeping our clients up to date with staffing changes etc.. “
Feedback regarding using content to keep blog page up -to -date:
“.. an important factor in improving and maintaining the searchability and freshness of the site.”
Background to Newsletter Service
As manager of a business benchmarking unit at the University of Waikato from 2004 to 2018, Mike was also involved in the production, proofing and delivery of the Client Newsletter Service. Thus ensuring that the continuity of the newsletter’s core purpose and delivery of quality content remained unchanged.
Links
The following links provide insights on the benefits of providing a client newsletter.
Greenfish Marketing – The benefits of why every business should have a newsletter!
Entrepreneur, Asia Pacific – Don’t Underestimate the Power of a Good Newsletter to Drive Business
Bluehost.com – Newsletter plugin for your website